Aloha

I’m Ellen. I grew up in Kailua-Kona, Hawai’i, where going to the beach and leading an active lifestyle were a big part of my upbringing. As a lifelong runner and avid paddler, I've always enjoyed the freedom and joy that comes with staying fit and active. I started Holoholo Life to create products that support others like me who live actively, love adventure, and care about the environment. At Holoholo Life, we value experience, connections with others, and preserving the environment for future generations.

Why Holoholo Life?

Our brand celebrates the spirit of adventure, connection, and joy. The word "holoholo" is meaningful to me because growing up when people would talk about “holoholo” you knew they did something fun that made them happy. Whether it's spending time at the beach, fishing, or simply spending time with friends and family, holoholo is all about doing things that bring you joy.

At Holoholo Life, we're passionate about supporting and enhancing the Holoholo lifestyle. Our products are designed to bring you joy and make your adventures even more memorable. We also prioritize sustainability. That's why our products are made from recycled water bottles, helping to reduce waste and preserve the environment for future generations.

Most of the designs you see on our products are designed locally, but some are ones I thought were cute and purchased them from a freelance designer. When you purchase something from Holoholo Life, you’re supporting a small business that supports small business. It’s a win, win!

We believe that living a holoholo life means being mindful of the world around us, and we're committed to making products that reflect those values. So join us on this journey of adventure, connection, and aloha `āina. Let's celebrate the holoholo life together!